
This year, we’ve adopted a lovely reindeer called Bernard from the Cairngorm Reindeer Centre in Scotland. He’ll still be living there of course (there’s no room in the office) but he is now officially part of the family.
We’ve grown so fond of Bernard and his pals that, with your help, we want to adopt more of them. For every 50 people who click our Reindeer Love counter to show their support, we’ll adopt another reindeer, until we have a total of 20 in the BD paddock.
Our donations will go towards their food, healthcare and upkeep for a whole year, so with just one click, you could make a reindeer very happy. And not just for Christmas.
For a couple of weeks every Christmas, some of the reindeer pull Santa’s sleigh at events all over the country. We (Matt & Dave, BD’s newest creatives) called the Centre recently and they told us there would be reindeer in Ealing Broadway Shopping Centre on the weekend – a short tube journey from our office!
(Unfortunately, since it wasn’t a working day it actually meant an hour-long commute but we decided it was totally worth it.)
We travelled to Ealing this morning with all the jittery excitement of a pair of extremely excitable children on Christmas morning, and entered the Shopping Centre to find a crowd gathered around a makeshift paddock containing a sleigh and six reindeer wearing harnesses and bells. (more…)

In this morning’s post we received our adoption pack from The Reindeer People up in Aviemore. (That’s what the herders call themselves, they’re not some kind of weird crossbreed.)
It included a certificate and photo of Bernard, a handwritten letter thanking us for our support, a souvenir, a gift shop mail order form and a four-page newsletter packed with interesting stories and information written by head Reindeer Person, Tilly Smith. (more…)
Today, BD became a proud adopter of our first reindeer! It all started when we came up with the idea of adopting a reindeer for Christmas…
We discovered the Cairngorm Reindeer Centre website, where we learned about Britain’s only herd and the adoption scheme that helps support them. We loved that the adoptions last a whole year, and knew that we wanted to help. The fact that they live in our agency’s homeland of Scotland told us it was simply meant to be.
So, we have adopted Bernard, a handsome male (or ‘bull’) with a mighty set of antlers. Look at him, isn’t he brilliant?

He was born on 7 May 2006. Almost all reindeer calves are born in May to give them time to put on a layer of fat before the cold winter. It’s also so they can celebrate all their birthdays together. Probably.
According to the Centre, Bernard is very friendly and easygoing and is one of the reindeer who pull Santa’s sleigh at the Christmas events they attend. For the rest of the year, he lives with the herd on the Cairngorm Mountains.
And this is where our adoption money for Bernard will go; keeping him well-fed and looked after all year long. Many people only think about reindeer at Christmas, but a reindeer is for life.
Long live Bernard!
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